Colour Psychology
What is Colour Psychology?
During the late seventeenth century, Sir Isaac Newton discovered the colour spectrum and explored how each colour is defined by a different wavelength of light. In 1704, Newton developed the colour wheel. In the early twentieth century, Swiss psychiatrist Carl Jung studied the effects of colour on the human mind, eventually developing a form of colour therapy that allowed his patients to express themselves with colours and images.
In the 1970s Angela Wright developed a theory based on the previous work of Carl Jung, where she explored the way colour affects our emotions, how we think, how we feel, and how we behave. Wright identified links between patterns of colour and patterns of human behaviour.
The Colour Affects System was developed from the initial research in order to put this into practice and this became the underlying tenets of Colour Psychology.
Every hue affects specific psychological states.
The effects of colour psychology are universal.
There are four colour groups in which each tint, shade, or tone can be classified.
Each of the colours within the same group creates harmony with each other.
All the people can be classified into one of the four personality groups, sometimes someone can have attributes from one or two groups.
Each personality character links to one of the colour groups
The response to the colour schemes is influenced by the personality type.
The Wright theory underpins the practice of Colour Psychology and the Seasonal Colours Personality types. Today Color Psychology has become an area of colour theory that is used from fashion and interiors to brand identity and advertising.
